عامِلْ موظفيك دائمًا كما تريد لهم أن يعاملوا أفضل زبائنك. يمكنك أن تشتري يد الإنسان، لكنك لا تستطيع أن تشتري قلبه؛ فالقلب مَوطن حماسه. ويمكنك أن تشتري ظهره، لكنك لا تستطيع أن تشتري عقله؛ فهناك تكمن إبداعه. عامِلِ الموظفين كمتطوعين، تمامًا كما تعامل الزبائن كمتطوعين، لأن هذا ما هم عليه حقًا. إنهم يتطوعون بأفضل ما فيهم: قلوبهم وعقولهم.

“Always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart; his heart is where his enthusiasm is. You can buy his back, but you can't buy his brain. That's where his creativity is. Treat employees as volunteers just as you treat customers as volunteers, because that's what they are. They volunteer the best parts - their hearts and minds.”Stephen Covey — The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (2004)